Posted by Janne Saarikko on March 18, 2009
This is so interesting. On my way home yesterday I heard a voice across the street calling: “Hey bypasser! Come closer and touch the screen!” I saw a window of a shop having a screen with this guys face smiling. I had to run across and look further…
(edit: WordPress – Ovi are not very good with each other.
This link should get you to the video.
Your task is to break the bubbles while the time is running. For each section, there is a book under it, and you are awarded 10% off the price of that particular book. The call to action is “walk inside the bookstore and get 10% off from these three books”.
It’s really simple, but it seems to be attracting people, since there were some 16K games played (dunno the timeframe). This is not a high-traffic pedestrian street. In better location with more addictive gaming experience (toplists etc) it would be collecting crowds, I reckon.
I anyone knows who did this applications, please let me know. I want to talk to you!
Posted in Blog, Brands, Innovation, Social Networks, WOM, guerilla marketing | Tagged: experience, gaming, helsinki, marketing, window shopping | 1 Comment »
Posted by Janne Saarikko on March 4, 2009
Google has annouced that the size of the investment to city Hamina in Finland will be 200 million euros. The price of the factory they bought was 40MEur.
Google will use the former paper mill as a data center employing permanently approximately 50 persons.
Right next to the Google data center there will be a factory producing windmills for Winwind. A new government funded project in the area will start building a wind mill park of 12MW for Haminan Energia (Hamina Energy company).
These investments were greeted with glad by minister Mauri Pekkarinen.
Posted in Blog | Tagged: google, hamina, paper mill, summa, data center, investment, winwind, wind mill, wind park, haminan energia, mauri pekkarinen, minister | 3 Comments »
Posted by Janne Saarikko on March 3, 2009
Yep,it’s tonight.
I will be there, got my ticket already.
http://www.arcticstartup.com/arctic-evenings/
People will Twitter about this tagged #arcticevening
Panelists for tonight are:
- Artturi Tarjanne, General Partner, Nexit Ventures
- Jussi Harvela, Partner, Veturi Growth Partners
- Nils Forsblom, Founder, Fruugo
- Jouko Kiesi, Attorney at law, senior advicer, Hammarström Puhakka Partners
Posted in Blog, News, Social Networks | Tagged: arctic evening, arctic startup, arcticevening, artturi tarjanne, fruugo, hammarström puhakka partners, jouko kiesi, jussi harvela, nexit ventures, nils forsblom, ticket, tonight, veturi | Leave a Comment »
