Ekana Innovation

Passion for First

Archive for August, 2009

Everyplay reveals Kamu World social gaming on Facebook

Posted by Janne Saarikko on August 12, 2009

Everyplay, a Finnish social gaming startup, revealed today a new Facebook social game called Kamu World.

I tried it right away and it feels really addictive.

Getting started is really easy. Kamu World is a FB application, so you really have almost nothing to do. Just go to www.kamuworld.com or do a search on FB with keyword “kamu world”.

Once you get in, you are being asked couple of simple questions and you are ready to go. You can choose a name and skin for your “buddy”.

In the actual game you hang in one of the rooms that are located around the world. There you can chat, do different tricks or emoticons, get new friends, and give other buddies “thums up”.

Soon you will find that others have skins and emoticons that you don’t. That’s because they are on a higher level than you. You can gain levels by gathering “sparks” or points you get from being active member in the crowd.

What’s great about this is that the game is linked to your Facebook profile, so you can allow people to see who you really are.

For future reference, this combination of ease of use, distributed credentials, Facebook integration and clever use of avatars will open totally new worlds.

Just wait and see!

More stories on Kamu World

Arctic Startup

TechCrunch UK

Everyplay is a developer and publisher of social games. Social games are fun, casual games played together with your friends on social network such as Facebook and MySpace.

Everyplay was founded in year 2008 by veterans of game development and social media. The founding team consists of:

Jussi Laakkonen, CEO & founder

Jussi is a seasoned game industry executive and entrepreneur. Prior to founding Everyplay he was in charge of business development for racing game developer Bugbear Entertainment. Jussi has together with Pekka Aakko led ASSEMBLY, one of the world’s largest computer festivals since year 1992. Jussi has previously worked at steering group level at data security company F-Secure and co-founded Eworks, a multimedia startup in the 1990s.

Pekka Aakko, business development director & co-founder

Pekka is a veteran IT industry executive with key expertise in partnerships, sales and R&D. He most recently worked as a director at Logica. Together with Jussi Laakkonen Pekka has led ASSEMBLY’s growth to a national institution that attracts over 8000 festival visitors in two annual events. Pekka was also founder of Internet Finland, one of the first private held ISPs in Finland. Pekka also founded with Jussi Laakkonen Eworks Finland. He also was an early pioneer in online games as the chairman of BATmud, one of the earliest and most successful still running MMOs in the world.

Jalmari Raippalinna, CTO & co-founder

Jalmari is a pioneer in high end Flash game and rich media development. As a senior developer at Apaja Online Entertainment, he led the creation of the Playforia virtual world. Prior to Apaja, he worked at Sulake, the makers of Habbo Hotel. Jalmari’s cutting edge Flash skills have been demonstrated in award winning Flash demos created in the Evoflash group.

Matti Savolainen, Server lead & co-founder

Matti is a senior developer of highly scaleable, rich media systems. He was instrumental to developing the backend systems Finland’s largest social network IRC-Galleria used to scale to 500 000 users and over 4 billion page loads a month. He has also been a programmer in a various indie game projects.

Posted in Blog, facebook, Internet, News, Social Networks, WOM | Tagged: , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Wrongdoings of Social Media Marketing – Competitions

Posted by Janne Saarikko on August 10, 2009

My Facebook account has lately been bombed with several invitations by consumer brands.  I’ve been promised free food or trip to the factory. If I win the lottery, that is.

You know what? That’s so web1.0.

There are million competitions you could enter. And some people do participate. But they don’t care about your brand.  They just try their luck.

And what does your brand get? Contacts for DM? Maybe. Good tools for irritating the consumers. And for arranging more competitions.

In Facebook and other social media networks your brand MUST ENGAGE with the consumer. Competition can be engaging, but you need to do it right. Make consumers CONTRIBUTE, make them SHARE and RECOMMEND. Give them CONTENT they are interested in.

Please don’t think consumers are stupid. Giving out 10kilos of porridge every day will kick back. Instead, make them design and share best porridge recipies and vote the best consumer product. And for the winners, make the winning porridge a part of your product line and invite winning voters to experience the making of porridge with a porridge celeb. Vid and share the whole process.

I hate it how marketing people are buying these old school marketing process “innovations”. They are so waste of money.

Posted in Blog, facebook, Innovation, Internet, Social Networks, WOM | Tagged: , , , , , , , , , , , , , , , , | 3 Comments »

Veen Art by Kaj Stenvall at Harrods

Posted by Janne Saarikko on August 4, 2009

I would like to share a press release by a Finnish company Veen Waters, who are doing some great challenger marketing in the category of bottled waters. Competing with the giants such as Evian, San Pellegrino, Coca-cola, Voss and others, Veen is outperforming in true quality of water, design, corporate citizenship, sustainability, creativity and being different.

They’ve done design awards, top fashion cooperation and exclusive channel deals. Now they get into art and charity.

Read on and check out a video interview with artish Kaj Stenvall.

 

Finland’s best known contemporary artist Kaj Stenvall is now the new VEEN Art – artist. Stenvall’s quirkily named “VEEN Art – Better than a cookie!” painting on VEEN bottles world premiers at Harrods in Knightsbridge, London. The painting is a contribution to the VEEN Art charity collection and is made available for consumers on the numbered special edition VEEN bottles at Harrods and in poster form at the VEEN and Stenvall websites.

All funds to charity

The charity VEEN bottles are sold exclusively at Harrods and all funds raised will be donated for London’s Great Ormond Street Hospital for Children in the autumn of 2009. “This is a great opportunity for us to bring joy to so many children, doing what we do best,” says Kaj Stenvall.

What is VEEN Art?

VEEN Art is a concept featuring famous artists and designers bringing VEEN Water into their creations. The artist has full artistic integrity to complete the work. “We want to raise talk with artists to create awareness and money for good causes,” says Tomi Grönfors, MD of VEEN Waters Finland Oy.
 

”Better than a cookie!” by Kaj Stenvall


The painting features a duck familiar from Stenvall’s earlier works. Water is playing the leading role and is featured in three forms: in a glass, in the sea and in tears. The tears are there out of pure joy and enjoyment of sipping VEEN. It is hard to say whether the duck is laughing or crying for the water being so smooth. 

Kaj Stenvall first came to attention of the Finnish art scene about ten years ago when he began to paint a very familiar-looking duck in a variety of settings. Stenvall asserts that this character has been developed by himself, even while acknowledging its similarity to the most famous duck in the world. The scenes in his pictures are from the world at large and his duck often appears in absurd, if recognizably generic, settings. There really is nothing in his paintings that one can put their finger on to connect them to any particular corner of the world, especially not to Finland, except perhaps a specific intensity of angst and foreboding.

Posted in Uncategorized | Tagged: , , , , , , , , , , , , , , | 2 Comments »

 
Follow

Get every new post delivered to your Inbox.