Ekana Innovation

Passion for First

Archive for the ‘Innovation’ Category

Visit to YLE and Presentation on Office Nomad concept

Posted by Janne Saarikko on December 7, 2009

I was visiting YLE (Finnish National Broadcasting Company) Social Media Workshop meeting again this morning. This time I was asked to talk about the Office Nomad concept.

The whole event was a great experience and the concept got lot of interesting (IMO good) feedback. We had some very deep discussions on different roles people have on social media (private-professional-business – thanks Christina Forsgård) and how it relates to the journalistic work role.

Here’s the presentation I gave on my Office Nomad experiences (in Finnish Only – English coming later)

Posted in Blog, Innovation, Office Nomad - Toimistonomadi, Social Networks | Tagged: , , , , | Leave a Comment »

Wrongdoings of Social Media Marketing – Competitions

Posted by Janne Saarikko on August 10, 2009

My Facebook account has lately been bombed with several invitations by consumer brands.  I’ve been promised free food or trip to the factory. If I win the lottery, that is.

You know what? That’s so web1.0.

There are million competitions you could enter. And some people do participate. But they don’t care about your brand.  They just try their luck.

And what does your brand get? Contacts for DM? Maybe. Good tools for irritating the consumers. And for arranging more competitions.

In Facebook and other social media networks your brand MUST ENGAGE with the consumer. Competition can be engaging, but you need to do it right. Make consumers CONTRIBUTE, make them SHARE and RECOMMEND. Give them CONTENT they are interested in.

Please don’t think consumers are stupid. Giving out 10kilos of porridge every day will kick back. Instead, make them design and share best porridge recipies and vote the best consumer product. And for the winners, make the winning porridge a part of your product line and invite winning voters to experience the making of porridge with a porridge celeb. Vid and share the whole process.

I hate it how marketing people are buying these old school marketing process “innovations”. They are so waste of money.

Posted in Blog, facebook, Innovation, Internet, Social Networks, WOM | Tagged: , , , , , , , , , , , , , , , , | 3 Comments »

Interactive window shopping and gaming experience

Posted by Janne Saarikko on March 18, 2009

This is so interesting. On my way home yesterday I heard a voice across the street calling: “Hey bypasser! Come closer and touch the screen!” I saw a window of a shop having a screen with this guys face smiling. I had to run across and look further…


(edit: WordPress – Ovi are not very good with each other.

This link should get you to the video.

Your task is to break the bubbles while the time is running. For each section, there is a book under it, and you are awarded 10% off the price of that particular book. The call to action is “walk inside the bookstore and get 10% off from these three books”.

It’s really simple, but it seems to be attracting people, since there were some 16K games played (dunno the timeframe). This is not a high-traffic pedestrian street. In better location with more addictive gaming experience (toplists etc) it would be collecting crowds, I reckon.

I anyone knows who did this applications, please let me know. I want to talk to you!

Posted in Blog, Brands, guerilla marketing, Innovation, Social Networks, WOM | Tagged: , , , , | 1 Comment »

How to create a perfect product?

Posted by Janne Saarikko on February 25, 2009

I bumbed into an interesting presentation by Miikka Leinonen, who works for Maggie Agency in Finland.

I would be curious to play that game in real life…

Slideshare

Posted in Blog, guerilla marketing, Innovation, Social Networks, WOM | Tagged: , , , | Leave a Comment »

The coolest phone ever? The Lego Phone!

Posted by Janne Saarikko on February 11, 2009

The hottest mobile rumour for a while. Alcatel and Lego are bringing out a mobile phone that looks like a Lego block.

Yes, it’s true…the rumour is there, I mean.

If this is true, can you imagine every kid in the world wanting one? No, more like can you imagine every marketing/advertising/creative geek wanting one, especially if you can make your own look by changing the various plastic bits into your own…?

The story came via BGR, who has also pics on this great thingy.

Posted in Blog, Brands, Innovation, Social Networks, WOM | Tagged: , , , , , , , , | 2 Comments »

Banks think “different” business is bad and risky?

Posted by Janne Saarikko on October 14, 2008

I have to share with you an amazingly unbelievable story from US.

CITIZEN:Citizen, a company producing some of worlds coolest art and design products and having their works presented in MOMA’s of world, had their bank accounts closed by First Republic/Merrill Lynch due to unsuitability of their products. Copy-pasting the entire press release from CITIZEN:Citizen here:

 

 

The First Republic Bank has just issued notice that they are closing CITIZEN:Citizen’s bank accounts. The closure of the accounts was later discovered to have been activated by Merrill Lynch (owners of First Republic) whose legal department states that the type of products CITIZEN:Citizen produces are unsuitable for the bank and thus unsuitable for business with Merrill Lynch.
No comment was available from First Republic nor Merrill Lynch. Their representatives were hesitant to reveal any further details about which objects of the internationally recognized art and design brand were cause to close the business’ accounts. While the work may not seem suitable for Merrill Lynch, just 10 blocks away from the main branch of First Republic in San Francisco, the work of CITIZEN:Citizen is on display at the SF MoMA as part of their permanent collection.

Within the same week that CITIZEN:Citizen’s accounts were closed, their work was acquired as part of the permanent collection of one of the world’s premier art museums—the MoMA in New York acquired CITIZEN:Citizen’s Ballistic Rose, a corsage made from ballistic nylon designed by Tobias Wong, one of the firm’s signature pieces. 

The colliding worlds of art and finance seem to be more and more bizarre. Only a few weeks ago, on the same day as famed investment institution Lehman Brothers collapsed, infamous British artist Damien Hirst sold over $200 million of his recent work at Sotheby’s. Incidents such as these question the role of banks and commerce in art and how fluid, undefined and, at times, unwarranted those crossovers are.

Philip Wood, the founder of CITIZEN:Citizen, reflected, “It’s a wonder why a move such as closing the accounts of CITIZEN:Citizen should be made. Can it be that CITIZEN:Citizen is really so provocative  as to deem such an action? I really can’t believe that our very own bank is closing our account due to the design and art objects we produce. The collection highlights and observes the boundaries between art, design and culture. In that pursuit, I never thought we’d be highlighted by the likes of Merrill Lynch as an obstacle to their commercial success. Any sort of moral high ground seems out of order after the debacle of the last few weeks.”

 

 

 

 

This is unbelievable. Is this truly the state of banking industry? To me this looks like they think they rule the world, and can do whatever they want. I’ve always believed in banks to be reliable partners for all your financial troubles. As long as you take care of your part, they’ll be there for you.

Unless there is some real good explanation to this, I suggest we initiate innovation process for replacing the bank system. Maybe we should back to barter trade or start dealing in squirrel skins?

I’m really looking forward any good explanation of non-suitability of CITIZEN:citizen products.

:(

 
 

 

Posted in Blog, first, Innovation, Internet, public relations, WOM | Tagged: , , , , , , , , , | 1 Comment »

Nokia Open Lab 08 and some great people

Posted by Janne Saarikko on September 18, 2008

So, I did attend Nokia Open Lab event. And it was great! I had great expectations about this event, and the event fullfilled all of those and beyond. Amazing.

The event itself had some 40 participants all around the world, or should I say all around the Internet…Great personalities with strong views about everything and anything. I could have spent a whole full day just talking with every single attendee. Can you imagine how this type of people can contribute and yes, co-create?

One whole day was spent on four workshops:

  • Join the share (by James Whatley)
  • Join the journey (by Glenn Letham)
  • Join the fun (by Anne Toole)
  • Join and collaborate (by CT Moore)

Everyone attended the lively discussions with lot of enthusiasm. The results are available all over the web, good place to start looking is the event homepage. You may also try tag nokiaopenlab08

The second day we had an honor of listening to Adam Greenfield and Udo Szabo. They made some very interesting points. I’m really looking forward to read Adam’s next book, The City is here for you to use.

The best moments of the event were though the discussions, where so many different opinions, ideas, viewpoints and pieces of information were exchanged.

A big hand for Nokia for arranging such a great event. I’m really looking forward to next one, and I hope I will be able to attend.

I will later share some information about the people I met and a bunch of links to some very interesting blogs.

Thanks Nokia and all the attendees! Thanks JP and the team!

And as we say here in Finland “Thank you very many!” ;-)

(A quick peak into cam-filled workshop sessions)
13.09.2008 - Share on Ovi

Posted in Blog, Innovation, Internet, Mobile, Social Networks, WOM | Tagged: , , , , , , , , , , , , , | 1 Comment »

Nokia Open Lab 08

Posted by Janne Saarikko on September 10, 2008

I have a great priviledge to attend a global Nokia workshop on mobile future. The event is called Nokia Open Lab 08 and it will be focusing on mobile future and co-creation of media.

There are several ways to follow the event online. I personally will be posting on Jaiku channel http://jaiku.com/channel/Nokia and so will many others, I believe.

More info from Nokia site http://events.nokia.com/openlab/

There’s pretty much fuzz going on about this, so let’s hope this will be a good one!

Posted in Innovation, Internet, Mobile, Social Networks | Tagged: , , , , , , | Leave a Comment »

Changing focus

Posted by Janne Saarikko on August 15, 2008

Like you may have noticed, I’ve been quite quiet here lately. There is a good reason for that. I’ve taken up a new innovative project from the construction industry. Earlier this spring we started a new business, which is taking a big part of my time. If you want to see how our new business Riqq Innovations is proceeding, you can find more information through Riqq website or Construction Data blog.

This doesn’t mean that Ekana would disappear.

Ekana still does interesting projects, seeking first-in-the-industry solutions. So far we have some very interesting experiences related to design, fashion, restaurants, retail, construction and new sofware business concepts.

We are also interested in offering marketing/strategy/business planning support for emerging startups. And that’s not for money, but for passion.

If you have good and exciting projects, let us know… ;-)

I have personally been very active with different social media and mobile concepts lately. Finland is bubbling with so many interesting concepts and startups… I just love to use all the different services, but also to actively network with people building the new services.

Couple of examples from Finland:

  • Zipiko  - A short term meeting arrager service
  • Joikuspot - Mobile connection sharing
  • Scred - Community cost-balancing (trust network)
  • BusinessPort - Online project management service
  • TripSay - A travel community

I will also keep on blogging in Finnish in my Kauppalehti blog Emmekö Me Ymmärrä? and couple of other blogs.

Now, after writing this update, I don’t have to worry about not writing here… Right?

Posted in Blog, first, Innovation, Internet, Mobile, Social Networks | Tagged: , , , , , , , , , , , , , , , | Leave a Comment »

Do You Want to be a Rockstar?

Posted by Janne Saarikko on February 7, 2007

Hard rock hallelujah!

New innovation appearing from the land of heavy metal and broken guitar strings.

Virtual Air Guitar Company, a startup developing a console game based on a virtual guitar, announced that they have received funding for making a commercial prototype.

The project originates from a research project at HUT (Helsinki University of Technology)

Since 1996, Finland has hosted the The Annual Air Guitar World Championship, during the Oulu Music Video Festival.

More information on air guitar playing.

Posted in Blog, first, Innovation, WOM | 1 Comment »

 
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