Posted by Janne Saarikko on November 17, 2009
Now is a good time to announce the Office Nomad host company for January – Young & Rubicam/Wunderman.
The contact and idea for this came through their new MD Janne Waltonen, who is about the only person I can think of knowing there – for now.
Wunderman is an agency providing my favorite approach to strategic marketing – Integrated Marketing Communications.
I really look forward to share some thoughts with these professionals.
Posted in News, Office Nomad - Toimistonomadi | Tagged: imc, integrated marketing communications, janne waltonen, officenomad, wunderman, Young&Rubicam | Leave a Comment »
Posted by Janne Saarikko on October 29, 2009
More news in the Office Nomad front. I have now confirmed January and February 2010 host companies.
February host is Arc Technology, an ABB- and Ruukki-owned company. I know the company and some people from there, but I guess the offering has evolved from what I remember. Looking forward to see how this heavy industry specialist will operate.
And then there is the January 2010 host company. It has been confirmed, but we will take some time before the announcement. I believe it will be an interesting one for me and for them. I’ll let you know.
Also, new potential hosts are appearing. I got today three new ones, expecting to come into some sort of agreement within couple of weeks.
This looks a bit like it’s gonna get crowded soon. Luckily there will be more Office Nomads soon.
Posted in Blog, News, Office Nomad - Toimistonomadi | Tagged: abb, arc technology, integrated human capital management, office nomad, officenomad, ruukki, toimistonomadi | Leave a Comment »
Posted by Janne Saarikko on August 4, 2009
I would like to share a press release by a Finnish company Veen Waters, who are doing some great challenger marketing in the category of bottled waters. Competing with the giants such as Evian, San Pellegrino, Coca-cola, Voss and others, Veen is outperforming in true quality of water, design, corporate citizenship, sustainability, creativity and being different.
They’ve done design awards, top fashion cooperation and exclusive channel deals. Now they get into art and charity.
Read on and check out a video interview with artish Kaj Stenvall.
Finland’s best known contemporary artist Kaj Stenvall is now the new VEEN Art – artist. Stenvall’s quirkily named “VEEN Art – Better than a cookie!” painting on VEEN bottles world premiers at Harrods in Knightsbridge, London. The painting is a contribution to the VEEN Art charity collection and is made available for consumers on the numbered special edition VEEN bottles at Harrods and in poster form at the VEEN and Stenvall websites.
All funds to charity
The charity VEEN bottles are sold exclusively at Harrods and all funds raised will be donated for London’s Great Ormond Street Hospital for Children in the autumn of 2009. “This is a great opportunity for us to bring joy to so many children, doing what we do best,” says Kaj Stenvall.
What is VEEN Art?
VEEN Art is a concept featuring famous artists and designers bringing VEEN Water into their creations. The artist has full artistic integrity to complete the work. “We want to raise talk with artists to create awareness and money for good causes,” says Tomi Grönfors, MD of VEEN Waters Finland Oy.
”Better than a cookie!” by Kaj Stenvall
The painting features a duck familiar from Stenvall’s earlier works. Water is playing the leading role and is featured in three forms: in a glass, in the sea and in tears. The tears are there out of pure joy and enjoyment of sipping VEEN. It is hard to say whether the duck is laughing or crying for the water being so smooth.
Kaj Stenvall first came to attention of the Finnish art scene about ten years ago when he began to paint a very familiar-looking duck in a variety of settings. Stenvall asserts that this character has been developed by himself, even while acknowledging its similarity to the most famous duck in the world. The scenes in his pictures are from the world at large and his duck often appears in absurd, if recognizably generic, settings. There really is nothing in his paintings that one can put their finger on to connect them to any particular corner of the world, especially not to Finland, except perhaps a specific intensity of angst and foreboding.
Posted in Uncategorized | Tagged: art, bottled water, challenger marketing, charity, coca-cola, donald duck, duck, evian, harrods, kaj stenvall, san pellegrino, tomi grönfors, veen art, veen waters, voss | 2 Comments »
Posted by Janne Saarikko on July 1, 2009
Yes, this is great news. Today I visited the office of Veen Waters, the real design water brand of Finland. We agreed that the office nomad will be working with them for the month of November.
I’ve been following the story of Veen from the beginning, and I’ve admired the touch and drive these people have. They are not afraid of any established player or authority. They are doing things their way.
Our talks have been very, very exciting, and I believe there will be some very special things happening during that month.
I am a believer of good design, thus having unopened bottles of the original Veen 66 by Antti Eklund and Long John 33, both from the first production patches.
Posted in Blog, News, Office Nomad - Toimistonomadi | Tagged: antti eklund, design water, long john 33, office nomad, officenomad, toimistonomadi, veen 66, veen waters | Leave a Comment »