Ekana Innovation

Passion for First

Archive for January, 2007

New Research and a Thesis on Mobile Business

Posted by Janne Saarikko on January 30, 2007

Dr. Ville Saarikoski of Tieke, in his doctoral thesis, studied the differences between two markets with mobile content, Japan and Europe.

The thesis is now online (huge .pdf) and is very interesting reading.

I also had an opportunity to listen to Dr. Saarikoski in person earlier this month. He claims that SMS short messaging is hindering the development of mobile messaging and other mobile content.

 He also says that mobile operators are obliged to start offering fixed pricing schemes for the account, connection, data transfer and basic content. There will be different packages for various customer segments.

Also, most of the additional content will have a monthly fee. He estimates that in a very short time, for example music will be downloadable freely to your mobile device for 8-10EUR monthly fee.

Dr. Saarikoski represents the very advanced thinking and research Finland has, also on the content side of mobile internet.

Posted in Blog, Internet, Mobile | 4 Comments »

Helsinki Ice Park is Packed!

Posted by Janne Saarikko on January 29, 2007

Finland is also suffering from the climate change. Southern Finland had permanent snow only a week ago – a month behind the statistical first permanent snow.

This is bad for people visiting Helsinki. No snow in the winter wonderland? So why bother?

City of Helsinki has solved the problem together with some creative people from companies Image Match and Korjaamo Experience.

They created an ice park called Jääpuisto in the very center of Helsinki, right next to main railway station!

Now, the ice park is packed with people, both locals and visitors. Since it’s opening in late November, tens of thousands of visitors have had their moment of joy.

If you don’t believe, check out the video.

Posted in Blog, first, public relations, Social Networks, WOM | Leave a Comment »

Big Brother UK – Marketing on the Expense of Shilpa Shetty?

Posted by Janne Saarikko on January 18, 2007

British Channel4 has had a huge growth in viewer numbers for it’s Celebrity Big Brother show. This all was caused when an Indian Bollywood actress Shilpa Shetty. Soon after she entered the house, some of the other inhabitans started calling her names and giving her really bad time. All this has caused public discussion on racism and there has even been demonstrations in India.

I’ve been thinking, whether all this is a marketing plot or not? It’s fairly easy to get another celeb to do something “shocking” in order to get better ratings.

And as we’ve seen the publicity created by this is huge. The story is all over the news, Shilpa Shetty is in the top ten topics of worldwide blog world. People talk about BB – and watch it, too.

If this is marketing, it’s beyond my ethics. If this is not marketing, the Big Brother producers should do something about the situation.

Posted in Blog, guerilla marketing, public relations, Social Networks, WOM | Leave a Comment »

World’s First Text Message Novel

Posted by Janne Saarikko on January 15, 2007

The first novel constructed totally from mobile phone text messages (SMS) will be published next week. Finland’s Tammi will be the publisher for Hannu Luntiala’s novel Last Messages (Viimeiset Viestit).

The book is a thriller consisting of one thousand text messages in chronological order. It is story about an executive of a major ICT company, traveling in various countries.

The world’s first SMS text message was sent from Finland in 1993. Today, an average annual number of short messages sent is 500 per person.

Posted in Blog, first | Leave a Comment »

Million Ways to Win on the Internet

Posted by Janne Saarikko on January 15, 2007

Internet is currently flooding with all these people, trying to offer help on how to become a millionaire by just sitting at home.

I don’t get it. Who wants to just sit at home and type your computer all day long? I don’t.

I prefer to spend lot of time on my computer, but I also need some real interaction with real people. I enjoy seeing and feeling other people, having lively discussion with a 30 fps true color images that I can touch and smell.

I hope the future is not trapping us into our small pods from where we communicate with the rest of the world.

Posted in Social Networks | Leave a Comment »

 
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