Finnair goes Corporate blogging
Posted by Janne Saarikko on February 17, 2009
The traditional Finnish airline Finnair announced that they are now officially doing corporate blogging.
The blogs are being written in English by some key executives. They categories cover enviroment, production and service.
Finnair is known to use blogs quite aggressively. Finnair CEO Jukka Hienonen made some special moves by blogging publicly and aggressively about the disagreement between the company and pilots’ union couple of weeks back.
Interesting to see how the downturn of economy is forcing the corporates down to the public. And that is good, since that’s the only way to survive.
Finnair blogs are located in http://blogs.finnair.com/
This entry was posted on February 17, 2009 at 1:05 pm and is filed under Blog, Brands, Internet, News, Social Networks, WOM. Tagged: corporate blog, depression, finnair, jukka hienonen. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.