Interactive window shopping and gaming experience
Posted by Janne Saarikko on March 18, 2009
This is so interesting. On my way home yesterday I heard a voice across the street calling: “Hey bypasser! Come closer and touch the screen!” I saw a window of a shop having a screen with this guys face smiling. I had to run across and look further…
(edit: WordPress – Ovi are not very good with each other.
This link should get you to the video.
Your task is to break the bubbles while the time is running. For each section, there is a book under it, and you are awarded 10% off the price of that particular book. The call to action is “walk inside the bookstore and get 10% off from these three books”.
It’s really simple, but it seems to be attracting people, since there were some 16K games played (dunno the timeframe). This is not a high-traffic pedestrian street. In better location with more addictive gaming experience (toplists etc) it would be collecting crowds, I reckon.
I anyone knows who did this applications, please let me know. I want to talk to you!
This entry was posted on March 18, 2009 at 2:17 pm and is filed under Blog, Brands, guerilla marketing, Innovation, Social Networks, WOM. Tagged: experience, gaming, helsinki, marketing, window shopping. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.