Ekana Innovation

Passion for First

Nokia Piloting Shopping Mall Mobile Applications

Posted by Janne Saarikko on April 21, 2009


I was walking back from a customer meeting through Kamppi mall in Helsinki, when I noticed a stand with Nokia Research Center logo.

I started streaming with my E71 and walked in for this interview

[qik url=”http://www.qik.com/video/1515680″ width=”425″ height=”319″]

The interview is in Finnish only, and here’s a short description of key points.

Nokia Research Center is piloting mobile shopping catalogue with WLAN-based location services. The application gives you details onshops and special promotions. Eventually you will be able to login with your Facebook credentials and share your location with your friends within the mall.

Since GPS are not functional inside, the mall is using a network of WLAN access points to figure out where you and your people are.

Very interesting indeed.

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