Finnish design bottled water lands to Harrods
Posted by Janne Saarikko on June 15, 2009
Today’s great news is that Veenwaters, a Finnish design bottled water brand, will be sold exclusively in England at Harrods Knightsbridge. Veenwaters’ new 0,33l new bottle VEEN Long John 33 will be the only water sold at all of Harrods restaurants and Harrods Food Halls.
This is really a remarkable news for a small Finnish company that launched their first design water just under two years ago. Veenwaters’ first bottle, designed by Antti Eklund, have won numerous awards icluding “The Good Design” award.
I had a chat with their CEO Tomi Grönfors last week, and there are so many good things coming from there.
Attaching the whole press release here, read yourself.
HARRODS CHOOSES ‘VEEN’ AS HOUSE BRAND
Harrods has chosen VEEN as its house water brand. A brand new, smaller 0,33L edition will recieve its global launch at the world famous department store later this month. The award winning
spring water will be available in the store’s restaurants in the designer 0.33l and 0,66L bottles, as well as continuing to retail exclusively in the Food Halls.
Exceptional taste and quality
VEEN comes from a free flowing spring in the natural wilderness of Finnish Lapland, one of the least populated areas of Europe, resulting in exceptionally low nitrate levels. The low minerality
in the Lappish soil creates a unique, smooth taste. “VEEN’s smooth taste pairs well with excellent food and wine, we are delighted that diners at Harrods restaurants will now be able to appreciate the match.” Says Tomi Grönfors the MD of VEEN Waters Finland Ltd.
The crystal clear Extra Flint Glass was the natural choice for VEEN bottles to protect the taste and quality of the water as well as to ensure recyclability for sustainable product development. The clear Scandinavian design form of the new LongJohns bottle is a brand signature, with the ”LongJohn” embossing bringing a contemporary twist. The name comes from the design’s continuous wallpaper pattern that resembles the classic underwear design used in Finland.
The bottle is created and manufactured in close co-operation with Owens-Illinois.
VEEN Waters Finland Oy
VEEN Waters Finland Lts. is a privately owned company located in the town of Ylitornio in Finnish Lapland. The company was established 2006 December. VEEN is sold worldwide in selected outlets. VEEN Waters Finland Ltd, is a marketing, development and production company that is challenging the big multi-nationals with entrepreneurial spirit and Finnish flair.