Ekana Innovation

Passion for First

Archive for the ‘facebook’ Category

Everyplay reveals Kamu World social gaming on Facebook

Posted by Janne Saarikko on August 12, 2009

Everyplay, a Finnish social gaming startup, revealed today a new Facebook social game called Kamu World.

I tried it right away and it feels really addictive.

Getting started is really easy. Kamu World is a FB application, so you really have almost nothing to do. Just go to www.kamuworld.com or do a search on FB with keyword “kamu world”.

Once you get in, you are being asked couple of simple questions and you are ready to go. You can choose a name and skin for your “buddy”.

In the actual game you hang in one of the rooms that are located around the world. There you can chat, do different tricks or emoticons, get new friends, and give other buddies “thums up”.

Soon you will find that others have skins and emoticons that you don’t. That’s because they are on a higher level than you. You can gain levels by gathering “sparks” or points you get from being active member in the crowd.

What’s great about this is that the game is linked to your Facebook profile, so you can allow people to see who you really are.

For future reference, this combination of ease of use, distributed credentials, Facebook integration and clever use of avatars will open totally new worlds.

Just wait and see!

More stories on Kamu World

Arctic Startup

TechCrunch UK

Everyplay is a developer and publisher of social games. Social games are fun, casual games played together with your friends on social network such as Facebook and MySpace.

Everyplay was founded in year 2008 by veterans of game development and social media. The founding team consists of:

Jussi Laakkonen, CEO & founder

Jussi is a seasoned game industry executive and entrepreneur. Prior to founding Everyplay he was in charge of business development for racing game developer Bugbear Entertainment. Jussi has together with Pekka Aakko led ASSEMBLY, one of the world’s largest computer festivals since year 1992. Jussi has previously worked at steering group level at data security company F-Secure and co-founded Eworks, a multimedia startup in the 1990s.

Pekka Aakko, business development director & co-founder

Pekka is a veteran IT industry executive with key expertise in partnerships, sales and R&D. He most recently worked as a director at Logica. Together with Jussi Laakkonen Pekka has led ASSEMBLY’s growth to a national institution that attracts over 8000 festival visitors in two annual events. Pekka was also founder of Internet Finland, one of the first private held ISPs in Finland. Pekka also founded with Jussi Laakkonen Eworks Finland. He also was an early pioneer in online games as the chairman of BATmud, one of the earliest and most successful still running MMOs in the world.

Jalmari Raippalinna, CTO & co-founder

Jalmari is a pioneer in high end Flash game and rich media development. As a senior developer at Apaja Online Entertainment, he led the creation of the Playforia virtual world. Prior to Apaja, he worked at Sulake, the makers of Habbo Hotel. Jalmari’s cutting edge Flash skills have been demonstrated in award winning Flash demos created in the Evoflash group.

Matti Savolainen, Server lead & co-founder

Matti is a senior developer of highly scaleable, rich media systems. He was instrumental to developing the backend systems Finland’s largest social network IRC-Galleria used to scale to 500 000 users and over 4 billion page loads a month. He has also been a programmer in a various indie game projects.

Posted in Blog, facebook, Internet, News, Social Networks, WOM | Tagged: , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Wrongdoings of Social Media Marketing – Competitions

Posted by Janne Saarikko on August 10, 2009

My Facebook account has lately been bombed with several invitations by consumer brands.  I’ve been promised free food or trip to the factory. If I win the lottery, that is.

You know what? That’s so web1.0.

There are million competitions you could enter. And some people do participate. But they don’t care about your brand.  They just try their luck.

And what does your brand get? Contacts for DM? Maybe. Good tools for irritating the consumers. And for arranging more competitions.

In Facebook and other social media networks your brand MUST ENGAGE with the consumer. Competition can be engaging, but you need to do it right. Make consumers CONTRIBUTE, make them SHARE and RECOMMEND. Give them CONTENT they are interested in.

Please don’t think consumers are stupid. Giving out 10kilos of porridge every day will kick back. Instead, make them design and share best porridge recipies and vote the best consumer product. And for the winners, make the winning porridge a part of your product line and invite winning voters to experience the making of porridge with a porridge celeb. Vid and share the whole process.

I hate it how marketing people are buying these old school marketing process “innovations”. They are so waste of money.

Posted in Blog, facebook, Innovation, Internet, Social Networks, WOM | Tagged: , , , , , , , , , , , , , , , , | 3 Comments »

 
Follow

Get every new post delivered to your Inbox.