Ekana Innovation

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Archive for the ‘guerilla marketing’ Category

Interactive window shopping and gaming experience

Posted by Janne Saarikko on March 18, 2009

This is so interesting. On my way home yesterday I heard a voice across the street calling: “Hey bypasser! Come closer and touch the screen!” I saw a window of a shop having a screen with this guys face smiling. I had to run across and look further…

(edit: WordPress – Ovi are not very good with each other.

This link should get you to the video.

Your task is to break the bubbles while the time is running. For each section, there is a book under it, and you are awarded 10% off the price of that particular book. The call to action is “walk inside the bookstore and get 10% off from these three books”.

It’s really simple, but it seems to be attracting people, since there were some 16K games played (dunno the timeframe). This is not a high-traffic pedestrian street. In better location with more addictive gaming experience (toplists etc) it would be collecting crowds, I reckon.

I anyone knows who did this applications, please let me know. I want to talk to you!


Posted in Blog, Brands, guerilla marketing, Innovation, Social Networks, WOM | Tagged: , , , , | 1 Comment »

How to create a perfect product?

Posted by Janne Saarikko on February 25, 2009

I bumbed into an interesting presentation by Miikka Leinonen, who works for Maggie Agency in Finland.

I would be curious to play that game in real life…


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Big Brother UK – Marketing on the Expense of Shilpa Shetty?

Posted by Janne Saarikko on January 18, 2007

British Channel4 has had a huge growth in viewer numbers for it’s Celebrity Big Brother show. This all was caused when an Indian Bollywood actress Shilpa Shetty. Soon after she entered the house, some of the other inhabitans started calling her names and giving her really bad time. All this has caused public discussion on racism and there has even been demonstrations in India.

I’ve been thinking, whether all this is a marketing plot or not? It’s fairly easy to get another celeb to do something “shocking” in order to get better ratings.

And as we’ve seen the publicity created by this is huge. The story is all over the news, Shilpa Shetty is in the top ten topics of worldwide blog world. People talk about BB – and watch it, too.

If this is marketing, it’s beyond my ethics. If this is not marketing, the Big Brother producers should do something about the situation.

Posted in Blog, guerilla marketing, public relations, Social Networks, WOM | Leave a Comment »