The traditional Finnish airline Finnair announced that they are now officially doing corporate blogging.
The blogs are being written in English by some key executives. They categories cover enviroment, production and service.
Finnair is known to use blogs quite aggressively. Finnair CEO Jukka Hienonen made some special moves by blogging publicly and aggressively about the disagreement between the company and pilots’ union couple of weeks back.
Interesting to see how the downturn of economy is forcing the corporates down to the public. And that is good, since that’s the only way to survive.
Finnair blogs are located in http://blogs.finnair.com/