Ekana Innovation

Passion for First

Posts Tagged ‘marketing’

Wrongdoings of Social Media Marketing – Competitions

Posted by Janne Saarikko on August 10, 2009

My Facebook account has lately been bombed with several invitations by consumer brands.  I’ve been promised free food or trip to the factory. If I win the lottery, that is.

You know what? That’s so web1.0.

There are million competitions you could enter. And some people do participate. But they don’t care about your brand.  They just try their luck.

And what does your brand get? Contacts for DM? Maybe. Good tools for irritating the consumers. And for arranging more competitions.

In Facebook and other social media networks your brand MUST ENGAGE with the consumer. Competition can be engaging, but you need to do it right. Make consumers CONTRIBUTE, make them SHARE and RECOMMEND. Give them CONTENT they are interested in.

Please don’t think consumers are stupid. Giving out 10kilos of porridge every day will kick back. Instead, make them design and share best porridge recipies and vote the best consumer product. And for the winners, make the winning porridge a part of your product line and invite winning voters to experience the making of porridge with a porridge celeb. Vid and share the whole process.

I hate it how marketing people are buying these old school marketing process “innovations”. They are so waste of money.

Posted in Blog, facebook, Innovation, Internet, Social Networks, WOM | Tagged: , , , , , , , , , , , , , , , , | 3 Comments »

Interactive window shopping and gaming experience

Posted by Janne Saarikko on March 18, 2009

This is so interesting. On my way home yesterday I heard a voice across the street calling: “Hey bypasser! Come closer and touch the screen!” I saw a window of a shop having a screen with this guys face smiling. I had to run across and look further…


(edit: WordPress – Ovi are not very good with each other.

This link should get you to the video.

Your task is to break the bubbles while the time is running. For each section, there is a book under it, and you are awarded 10% off the price of that particular book. The call to action is “walk inside the bookstore and get 10% off from these three books”.

It’s really simple, but it seems to be attracting people, since there were some 16K games played (dunno the timeframe). This is not a high-traffic pedestrian street. In better location with more addictive gaming experience (toplists etc) it would be collecting crowds, I reckon.

I anyone knows who did this applications, please let me know. I want to talk to you!

Posted in Blog, Brands, guerilla marketing, Innovation, Social Networks, WOM | Tagged: , , , , | 1 Comment »

The coolest phone ever? The Lego Phone!

Posted by Janne Saarikko on February 11, 2009

The hottest mobile rumour for a while. Alcatel and Lego are bringing out a mobile phone that looks like a Lego block.

Yes, it’s true…the rumour is there, I mean.

If this is true, can you imagine every kid in the world wanting one? No, more like can you imagine every marketing/advertising/creative geek wanting one, especially if you can make your own look by changing the various plastic bits into your own…?

The story came via BGR, who has also pics on this great thingy.

Posted in Blog, Brands, Innovation, Social Networks, WOM | Tagged: , , , , , , , , | 2 Comments »

 
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